A story universe designed
for co-creation.
A Note on Co-Creation
Entertainment universes are rarely sustained by one person or one company alone. Major franchises expand through licensed games, merchandise, comics, films, studio partnerships, and commissioned creative work. That model has produced some of the most successful worlds in culture.
The difference we are exploring is where that openness sits in the system.
Most large IP universes (movies, games, comics, etc) invite outside builders after the universe has already exploded into massive scale.
Kusho itself is a grand experiment on an alternative premise: that an entertainment story universe can scale competitively if it is designed to let others write into it, build on top of it, and earn a real stake in what it becomes.
By design, we created the Expanded Universe Protocol (EUP), our “how we work” for building Kusho’s expanded universe with serious contributors: artists, writers, developers, and operators who want to create more stories, infrastructure, products, and community, and share the value that’s gained.
Joe Josue
Chief Contributor
Our Ecosystem Flywheel
The Expanded Universe Protocol (EUP)
The Expanded Universe Protocol (EUP) is Kusho’s operating protocol for building an expanded universe with contributors.
The flywheel depicts how contributor creations delivers a compounding scaling effect [see diagram A]. (1) foundational world canon gives story and distribution to build from, (2) contributors build on that foundation and use IP popularity for distribution to validate, (3) the strongest work gains and shares value, (4) collective value enriches the ecosystem for repetition.
the protocol in detail is under internal development, intended for publishing over time
01
World Canon
Lore, distribution, characters, rules, and history give builders a shared foundational source.
02
Contributors Build
Creators, developers, and operators ship stories, infra, products for the universe.
03
Work Gains Value
Strong work earns attention, revenue, reputation, or canon integration.
04
Ecosystem Expands
The best contributions enrich the ecosystem for all builders.
Ecosystem expands, then feeds the next build.
SCALING WITH A TRUE SHIPPING COMMUNITY
FEATURED Co-CREATION PROJECTS.
Examples of Kusho work that moved from contributor energy into real shipped surfaces.
2M+ Views/mo on SOCIALS
FAMIONS CHARACTER BRAND (Famions.com)
What began as an exploration with community artist, RageBoi, of new art for the Shojin companions called "Familiars"; resulted into a full dedicated spinoff character brand IP: Famions (Familiar Minions) now averaging 2.5M+ Monthly Views on socials with 0 ad spend and developing products + games. RageBoi is now a resident artist for the Famions IP.
MERCHANDISE INFRA AND STORE
CLASSICS COLLECTION AND WEBSHOP
With community and fan demand for merchandise, a community member with brand + fashion operations experience stepped up create Kushos first apparel line: Kusho Classics. Together with technical contributors, creating a crypto-payment native store ahead of the recent crypto adoption wave of institutional rails. Slated for relaunch this 2027 to welcome new contributors and upgraded infra, the original Classics drop was a success, with additional collaboration drops that followed.
HACKATHON CHAMPION
KUSHO GUARDIANS
A team of Kusho contributors came together: a game developer engineer, two full-stack developers, an illustrator, and brand designer at the YPS Play Summit Hackathon powered by Base and Sovrun. The distributed team emerged Champions of the Professional Track with an MVP resource game using frontier blockchain and AI stack.
CHOOSE YOUR LANE
HOW TO CONTRIBUTE.
Contribution Flow
Contributing to the Kusho World ecosystem means expanding the universe by applying your skills to build or scale something existing or new in the ecosystem.
01
Choose your role
Creator / Artist, Developer, or Operator.
02
Choose what to build
Propose something new or contribute to an upcoming or existing ecosystem project. Check the Build Board.
03
Apply by email
Send the role, the project or idea, relevant work, and the first thing you want to build to team@kushoworld.com.
Creator / Artist
For people making stories, art, character work, music, media, or lore proposals for Kusho.
Best for
- Storylines
- Character art
- Short comics
- Lore proposals
Kickoff action: Send a sample and the part of the world you want to build into.
Developer
For people building apps, games, tools, experiments, or playful products using Kusho or Famions IP.
Best for
- Game prototypes
- Interactive tools
- Fan experience app
- Famions builds
Kickoff action: Send a repo, prototype, or build outline with the IP surface you need.
Operator
For people who can run programs, community initiatives, distribution, partnerships, or production support.
Best for
- Community programs
- Events
- Distribution
- Production support
Kickoff action: Send the outcome, target, and resources you can commit.
Advanced Contributors
Larger collaborations start with a conversation.
Publishing, games, merchandising, platform work, production partnerships, and bigger resourced builds merit direct conversation. Reach out with what you have in mind.
Propose CollaborationLooking to jump in and contribute?
The Build Board is where the protocol becomes concrete: active builds, contributor needs, and open ideas for people ready to explore where their work fits.